Four pints. Two guys. Two Twixes. One idea.
A proactive April fools idea that was conceived in the pub, on a Friday afternoon. Then pitched, approved, created and let loose on social in less than 48 hours.
Over 5K shares, 10K comments, 130K likes and one million views across social media in 24 hours.
Multiple online features including, BBC SPORT, Drivetribe, DailyMail, Brandwatch and more.
Replies from some official F1 racing teams, like Williams Racing and McLaren.
Twitter has spoken.
©sam and chris 2021