Smartwater's new bottle is made from 100% recycled plastic. So, how do we tell people?
A series of OOH, radio and social. All their bottles are now made with 100% recycled plastic and are 100% recyclable. So, we broke the mould of boring recycling ads, by doing something different.
We would partner with TV channels known for their constant repeats and use this to sell the idea.
We could also comment on youtube viral videos that have been constantly shared, replayed and recycled. Stating that we are even more recycled than these.
©sam and chris 2021