A PR activation taking place in the Natural History museum. We host a spontaneous exhibition commenting on the current state of plastic waste by filling all the animal artefacts with plastic waste. Posing the question of whether this is the museum of the future.

Once the exhibition begins to attract natural PR & social attention. We release a series of striking print ads to encourage more people to visit the museum exhibition.

Also, to make the exhibition more than just a statement on the future of plastic waste, we make the entry system a recycling point. Allowing people to enter the museum for free, but for the cost of a single water bottle.

┬ęsam and chris 2021