The Brazilian Government has issued legislation making it LEGAL for mining companies (and the like) to exploit the Amazon rainforest and chop down trees.
And we ain't having it.
So, we create a social protest to challenge the Brazilian Government – through tree hugging. But on a whole new level.
We create the first ever global protest hosted on Google maps.
Every year, Google maps updates their street view. So, as this happens, we share the Google street view locations and timings, and encourage people to hug their local trees as the Google cars drive past.
Creating a protest the entire world can see, and be a part of.
©sam and chris 2020