As F1 began to wrap up the unprecedented 2020 season, we wanted to give the fans a Christmas gift for roaring louder than ever... all from their homes.
So. We made F1 wrapping paper. With each download containing a hidden present wrapped up inside and digitally delivered on Christmas morning.
Each wrapping paper design was created and crafted using iconic moments, scenes and aspects of the F1 world. From the starting lights to a shoey celebration.
As well as physical and digital wrapping paper, we also created print ads in the F1 Programme for fans to cut out and use to have the best looking present under the tree.
Combined with organic social posts on F1's platforms and an email campaign, the wrapping paper and gift giveaway landed really well with the F1 fan base.
Over 5K social media interactions, 100K wrapping paper downloads and over 400k fans engaged, all during the Christmas period.
©sam and chris 2021